Discover the bottleneck.
Generate the new brief.
Ship the winner.
Briefkits analyzes your Meta ads, finds the single moment where attention breaks — and generates a ready-to-ship brief your editor can execute today.
Serving DTC, Performance Agncies, VSL operators
Discover the bottleneck.
Generate the new brief.
Ship the winner.
Briefkits analyzes your Meta ads, finds the single moment where attention breaks — and generates a ready-to-ship brief your editor can execute today.
Serving DTC, Performance Agncies, VSL operators
Serving DTC, Performance Agencies, VSL operators
What's killing your ads?
Let's get honest about what's really going wrong.
It worked at $500 a day.
At $5,000 it fell apart.
It worked at $500 a day.
At $5,000 it fell apart.
You finally scale the winner and performance collapses — and you can’t tell if the creative wore out or the audience did.
You finally scale the winner and performance collapses — and you can’t tell if the creative wore out or the audience did.
You can see when viewers drop. Not why.
You can see when viewers drop. Not why.
The retention graph shows the cliff at second three. It never tells you what on screen made them swipe away.
The retention graph shows the cliff at second three. It never tells you what on screen made them swipe away.
Your dashboard tells you what happened.
Never what to do.
Your dashboard tells you what happened.
Never what to do.
Hook rate, hold rate, ROAS, thumb-stops — a wall of metrics, and not one points to the frame you need to fix.
Hook rate, hold rate, ROAS, thumb-stops — a wall of metrics, and not one points to the frame you need to fix.
No time to write the brief — so your editor builds the wrong thing.
No time to write the brief — so your editor builds the wrong thing.
Between launches, you fire off a few rushed notes. Your editor fills the gaps their way, and the cut comes back missing what actually mattered.
Between launches, you fire off a few rushed notes. Your editor fills the gaps their way, and the cut comes back missing what actually mattered.
How Briefkits turns chaos into clarity
From failing ad to new brief in minutes
Score your creatives
Every creative ranked by performance score. See what's winning, spot what's dragging your results down — and know exactly where to start.
Score your creatives
Every creative ranked by performance score. See what's winning, spot what's dragging your results down — and know exactly where to start.
Score your creatives
Every creative ranked by performance score. See what's winning, spot what's dragging your results down — and know exactly where to start.
Find the one thing that broke
Briefkits pinpoints the exact moment viewers checked out. Not ten suggestions. One bottleneck, clearly named.
Find the one thing that broke
Briefkits pinpoints the exact moment viewers checked out. Not ten suggestions. One bottleneck, clearly named.
Find the one thing that broke
Briefkits pinpoints the exact moment viewers checked out. Not ten suggestions. One bottleneck, clearly named.
Get hypotheses to test
Based on the diagnosis, Briefkits generates specific hypotheses — what to change and why it should work.
Get hypotheses to test
Based on the diagnosis, Briefkits generates specific hypotheses — what to change and why it should work.
Get hypotheses to test
Based on the diagnosis, Briefkits generates specific hypotheses — what to change and why it should work.
Get a brief you can actually ship.
Hook, script, visuals, pacing, sound — all mapped out and ready for your editor.
Get a brief you can actually ship.
Hook, script, visuals, pacing, sound — all mapped out and ready for your editor.
Get a brief you can actually ship.
Hook, script, visuals, pacing, sound — all mapped out and ready for your editor.
How one DTC brand fixed their retention
"An animation that worked for a few days had stopped. The report identified the real problem: viewers needed curiosity, not an announcement. We switched to an unboxing script — it worked right away."
Creative strategist · DTC entertainment brand
2.74×
2.74×
avg ROAS
avg ROAS
86
86
AI-iterated creatives
AI-iterated creatives
1,633
1,633
purchases • 2 months
purchases • 2 months
3.9×
3.9×
top performer • $5K+
top performer • $5K+
How one DTC brand fixed their retention
"An animation that worked for a few days had stopped. The report identified the real problem: viewers needed curiosity, not an announcement. We switched to an unboxing script — it worked right away."
Creative strategist · DTC entertainment brand
2.74×
avg ROAS
86
AI-iterated creatives
1,633
purchases • 2 months
3.9×
top performer • $5K+
What Marketers Are Saying
What Marketers Are Saying
Real results from real people.
Real results from real people.
"Briefkits flagged the exact bottleneck in our retention drop. We swapped out that specific part in the new brief, and the next cut held attention 40% longer."
Emily R.
Creative Strategist
"I used to spend hours writing briefs based entirely on gut feel. Now I just drop the data, get the creative hypothesis, and hand my editor a bulletproof brief in 20 minutes."
Mark L.
Performance Marketer
"Our winner died at $5k/day. Briefkits spotted the exact part killing the vibe at second 8. We fixed it, re-launched, and brought the ROAS right back."
Ann T.
Media Buyer
"Before Briefkits I could see the drop-off in Meta. I just had no idea what was causing it. Now I know exactly which frame to fix and how."
Jules Renner
Creative Director
"Our hit rate went from 1 in 10 to 3 in 10 in under 1 month. The briefs Briefkits generates are very specific!"
Mina K.
Head of Growth
"Managing 12 client accounts meant I was always the bottleneck for briefs. Briefkits handles the heavy lifting on diagnostics and hypotheses. Cut my brief-writing time in half."
Liam Torres
Creative Strategist
"Briefkits flagged the exact bottleneck in our retention drop. We swapped out that specific part in the new brief, and the next cut held attention 40% longer."
Emily R.
Creative Strategist
"I used to spend hours writing briefs based entirely on gut feel. Now I just drop the data, get the creative hypothesis, and hand my editor a bulletproof brief in 20 minutes."
Mark L.
Performance Marketer
"Our winner died at $5k/day. Briefkits spotted the exact part killing the vibe at second 8. We fixed it, re-launched, and brought the ROAS right back."
Ann T.
Media Buyer
"Before Briefkits I could see the drop-off in Meta. I just had no idea what was causing it. Now I know exactly which frame to fix and how."
Jules Renner
Creative Director
"Our hit rate went from 1 in 10 to 3 in 10 in under 1 month. The briefs Briefkits generates are very specific!"
Mina K.
Head of Growth
"Managing 12 client accounts meant I was always the bottleneck for briefs. Briefkits handles the heavy lifting on diagnostics and hypotheses. Cut my brief-writing time in half."
Liam Torres
Creative Strategist
What Marketers Are Saying
Real results from real people.
"Briefkits flagged the exact bottleneck in our retention drop. We swapped out that specific part in the new brief, and the next cut held attention 40% longer."
Emily R.
Creative Strategist
"I used to spend hours writing briefs based entirely on gut feel. Now I just drop the data, get the creative hypothesis, and hand my editor a bulletproof brief in 20 minutes."
Mark L.
Performance Marketer
"Our winner died at $5k/day. Briefkits spotted the exact part killing the vibe at second 8. We fixed it, re-launched, and brought the ROAS right back."
Ann T.
Media Buyer
"Before Briefkits I could see the drop-off in Meta. I just had no idea what was causing it. Now I know exactly which frame to fix and how."
Jules Renner
Creative Director
"Our hit rate went from 1 in 10 to 3 in 10 in under 1 month. The briefs Briefkits generates are very specific!"
Mina K.
Head of Growth
"Managing 12 client accounts meant I was always the bottleneck for briefs. Briefkits handles the heavy lifting on diagnostics and hypotheses. Cut my brief-writing time in half."
Liam Torres
Creative Strategist
Pay for what you analyze
Pay for what you analyze
1 credit = 1 minute of video analyzed + 3 briefs generated
Starter
$49
/month
For solo strategists testing the workflow.
Includes
100 credits
3 workspaces
Growth
Popular
$99
/month
For teams running multiple brands or clients.
Includes
250 credits
10 workspaces
Scale
$199
/month
For agencies and high-volume operators.
Includes
500 credits
unlimited workspaces
Starter
$49
/month
For solo strategists testing the workflow.
Includes
100 credits
3 workspaces
Growth
Popular
$99
/month
For teams running multiple brands or clients.
Includes
250 credits
10 workspaces
Scale
$199
/month
For agencies and high-volume operators.
Includes
500 credits
unlimited workspaces
Pay for what you analyze
1 credit = 1 minute of video analyzed + 3 briefs generated
Starter
$49
/month
For solo strategists testing the workflow.
Includes
100 credits
3 workspaces
Growth
Popular
$99
/month
For teams running multiple brands or clients.
Includes
250 credits
10 workspaces
Scale
$199
/month
For agencies and high-volume operators.
Includes
500 credits
unlimited workspaces
Frequently Asked Questions
Frequently Asked Questions
Find everything you need to know about Briefkits.
We already have a creative strategist on the team. Do we still need this?
Briefkits doesn't replace strategic thinking — it removes the manual work that slows it down. Your strategist stops rewatching videos and starts briefing faster iterations instead.
How is this different from what Meta Ads Manager already shows me?
Do I need a big ad account?
What does the brief include?
How does Briefkits connect to my ad account?
Does Briefkits work with other ad platforms?
Is my data safe?
Can I cancel anytime?
Your next winner is already
in your ad account.
Your next winner is already
in your ad account.
You just need to know what to fix.
You just need to know what to fix.